Target Texting VS Direct Mail

[Edward Perkins]

I have CRM software that can text to targeted markets (i.e expired listing, FSBO's etc.). I have been direct mailing these leads. I've been going back and forth on whether to use a texting campaign on these leads or direct mail (or both). I'm not sure how effective texting would be, with direct mail being tried and true in my area. Has anyone used texting leads with success? Any thoughts?