Variable Data Printing (VDP)-- Does it Make a Difference?

[Jonathan C.]

Some sites allow you to do variable data printing- for example: in each post card you can have a different name and property address-- i.e. click2mail and purepostcards.com allow you to do this...

Some sites don't allow you to do it-- like vistaprint...

I'm wondering if you guys send your postcards with variable data in the text, or if you send out postcards with static text.

Like to get experiences and if doing the variable text is worth it...

Jon