HELP! People are responding to my Direct Mail Campaign

[Andrew Williams]

Help! 

I've just sent out my first direct mail marketing campaign, and people are responding! 

So, I just sent out my first mail campaign to several counties around Central Texas, and surprisingly enough, I'm getting calls from the 1st round. Unfortunately, I don't have a script, and as it turns out, I'm not all that familiar with some of these markets that are farther out from my home in Kempner TX. Also, this being my first time, I don't have a script (which I'm told is important) and I honestly don't have many contacts to send deals that are out of my purview or area. So what now?

BTW, I am (or want to be) a house flipper, with a plan to eventually buy more cash-flowing rentals.

Also, this direct mail campaign is targeting absentee owners of 3/2's or larger who bought their houses before 2009. If it was another state, that saw a major bubble burst, I would have backed that up even further.

Lastly, this campaign targets a rather large area, from Abilene to Waco to Austin and everything in between: I know I'll be figuring out how to make that a lot smaller for the next time around.