Email "direct mail letter"

[Leah Bonner]

My friend recently got an EMAIL basically saying what mot yellow letters say... "I have someone wanting to buy your house are you interested in selling? "( shortened of course)

But that made me think HOLY CRAP! 

Could that net more responses if you send out a mass email campaign to homeowners... Looked into it and sales genie offers email append services... 

Do you think it would yield good results? 

What are your thoughts?

[Cornelius Garland]

@Leah Bonner I think the issue with emails is the deliverability rate. While your friend may have received the first email, the next couple of emails will likely go to spam. If you're using Gmail, you can almost guarantee these type of messages will to go to spam because their algorithm can filter out these types of unsolicited emails. Typically, you'll need a seller to opt in to your marketing in order to place them on an email funnel. This is great if you already have leads in your pipeline, but not good for generating leads. It can be possible to generate leads using this method, but you'll likely need to have tens of thousands of emails you're messaging in order to receive a decent response rate. I would say that over 70% of your messages will go straight to the trash folder. When doing email marketing, if you're sending messages out in bulk without the user opting in, it's considered spam.

Additionally, you'll need an email host that is willing to take a hit on their deliverablity rates because you're essentially spamming people. There aren't a lot of reputable companies that allow you to send out cold marketing without having an individual opt it because it hurts the deliverability rates of all their clients who use their domain. So if "xyz-email-sender.com" is getting a lot of their messages marked as spam by their recipients, then eventually all of the mail from that domain will be sent straight to spam. This is essentially how email spam filters work: your email provider allow the trusted domains' emails to get sent to your inbox, while the emails from untrusted domains get sent to your spam folder.

I also would consider if your target prospect is using email consistently. Most of the homeowners I buy properties from are older and using email is almost like rocket science to some of them. I target high-equity owners and majority of these individuals are over 60. So even if my emails delivered, I'm unsure if this is the best way to reach my prospects. 

I'm not saying that this won't work, but it just seems like a shotgun approach opposed to a targeted marketing campaign.