How honest is too honest when marketing?

[Matthew Law]

So how honest is too honest? I've been putting off our website because I have an internal debate on whether it's really that important. I finally got something completed. http://potomacrei.weebly.com

I didn't like the other prebuilt templates, like from FreedomSoft, etc. They just seemed too salesy.

So I took the approach of the honest, no-fluff investor. I tried to lay out on the table exactly who we are and what we can do. I'm thinking that this will probably get us less leads, but maybe a better quality of lead.

Honestly, I'm just not a good sales guy, and I don't like hiding things from people or leading them along.

Does anyone have any opinion or tips on this?