Direct Mail Marketing for Small MF (2-4 Units)

[Leo Gonzalez]

New Investor here researching Direct Mail Marketing methods and have a question about targeting absentee owners of small Multi-Family properties. A lot of what I've heard from BP Podcasts and read through forums has been about targeting (absentee) motivated sellers of SFR with good equity, etc. but I have not seen much about how to target small Multi-Family property owners who may be motivated sellers. The only reason I've seen for these owners to be motivated sellers is that they may not want to deal with tenants anymore. Other than that, is there any other reason a Multi-Family owner may be motivated to sell a property with equity?