Focused Mailer Campaign-How to get Creative

[Jake Walroth]

Hey BP, 

I've got a few questions regarding Mailer Campaigns as well as Wholesaling? My primary motive is to find investment(buy and hold) properties for myself to fix/ rent out/ the whole BRRR thing. However, the idea of wholesaling good deals I can't close on seems enticing.

So a lot of people say get a list together and mail a bunch of identical/generic type mailers. However, one of the BP podcasts, I can't remember which, had a fella who really did concentrated mailers, writing personal letters to a concentrated group of owners that fit his specific criteria. I found this to be much more appealing than sending a 1000 letters out. The idea of sending 50-100/month personalized to a concentrated group seems like a better route for me because 

1. I guarantee it will be on a street, in a neighborhood, in an area I would like to invest in/be in the path of progress. 

2. The more personal, IMO, the more likely you will be to entice a response, good or bad. 

3. I can do these myself, doing 50-100/month is something I can do while watching the Redlegs' road to the World Series... lol... I can dream. 

My plan was to physically "drive for dollars" and literally create letters for 50 or so houses that look vacant/run down/not occupied and place personal letters in mailbox? Is this illegal? Just don't know why people have to use companies to do this and I can't physically do myself if in a small concentrated area.  Then use a mailing list to supplement these. 

My next question, how do I have a contract written up that lends itself to wholesaling.... something to the effect that I'll offer X pending inspection.... because I believe this is an easy out if I can't find a buyer.. no? 

Any help is much appreciated. 

Jake