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Updated almost 8 years ago,
Yellow Letter Personalized or Not Personalized...Difference?
I am wondering if not personalizing the yellow letter itself makes a difference? Meaning instead of the yellow letter stating " Hi, Samatha" it would just say "Hi" and then the normal yellow letter verbiage. This simple change will make it so I can print 5,000 pieces and have them go out over a 3 month period instead of only printing and sending out the 1,666 needed for the month. I am trying to see the economies of scale without shooting myself in the foot. Would this small change make a difference in response rate .