Marketing Your Property
Market News & Data
General Info
Real Estate Strategies
Landlording & Rental Properties
Real Estate Professionals
Financial, Tax, & Legal
Real Estate Classifieds
Reviews & Feedback
Updated almost 8 years ago,
Direct Mail & Seller Meetings Age or Female Gender Response Bias?
I'm an experienced engineer, RE agent and investor. I've been sending direct mail - postcards, yellow letters - and have yet to get a property under an off-market contract after 10+ owner / seller meetings. (Sure, I'm the common factor and may need to revise my letters or discussions. I'm a white female in her 30's in Central New Jersey.)
80%+ of the lenders, wholesalers, investors and flippers I meet are men. 70%+ of the RE agents I meet are women. I'm trying to determine if I need to partner with a man to advance my investing business.
What has your experience been with perceived age or gender bias when negotiating with an owner / seller?
- When negotiating to see the property (on the phone)?
- When negotiating to get a signed contract, including the property's price / cash offer?
- Do you think a female voice responding to direct mail letters gets more or less offers to come visit the property / continue the conversation?
- In person, Do you think an older man (50's-60's, properly groomed) generally commands more respect and trust than a young 'hustler' man (20's-30's)?
- At the same cash offer price, do you think the older or younger man gets the deal?
- In person, do you think a 30's woman or a 30's man is more likely to be taken seriously and ultimately trusted to close the deal by the seller? Why?
- What have your actual experiences been as wholesalers and investors? What age/gender bias exists with some sellers, influencing your negotiations?