Direct Mail Timing - Does it Matter?

[Brian Olson]

For anyone doing a lot of direct mail, do you find that the timing of your mail matters much? If I'm starting a new 6 month campaign, should I shoot for delivery at a particular time of the month (early/mid/late)? Thanks!

[Claire Trammell]

Hello @Brian Olson! I haven't seen much of a difference, if any. Consistency is all you really need to worry about.

Good luck!