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Updated about 8 years ago on . Most recent reply
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Direct Mail Timing - Does it Matter?
For anyone doing a lot of direct mail, do you find that the timing of your mail matters much? If I'm starting a new 6 month campaign, should I shoot for delivery at a particular time of the month (early/mid/late)? Thanks!
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Hello @Brian Olson! I haven't seen much of a difference, if any. Consistency is all you really need to worry about.
Good luck!