Ballin' On a Budget: Volume vs Repetition in DMM

[James Danchus]

BP,

Direct mail marketing is about consistently consistent on a consistent basis. That's what everyone says, right? My question is, at what pace?

So let's say I have $500 to invest in marketing a month, not counting the list purchase. If you price it out on Yellowletters, that is going to give you roughly 450-500 pieces mailed. My question is this: Do you buy a list of 500 leads, and mail them one time that month or do you buy a list of 200 and mail them twice. OR do you go for the gusto 100 leads 4x a month?  Given that you are going to repeat whichever road you decide to go down for 6 continuous months, what would you do?

What do you think?