Direct Mail Around Holidays?

[Sam T.]

Just wanted to see what you guys thought about direct mail around the holidays? I do still send mailers this time of year but response rates seem to be down so I wanted to see what others thought? I have heard both sides to the argument and that some take a break or slow down this time of the year and others say they stay the course or turn things up???

Happy Holidays!

[Adrien C.]

We decide to be consistent this month and mail. Our call back rate sucks. But I see it as another touch out there. I'm hoping the people who would normally call are holding on to my info and will cal once the parties are over in a few weeks.