3000 Post Cards or 1500 Yellow letters

[Trevon Peracca]

About to start my new campaign looking for advice/opinions:

Should i send out 3000 Post Cards or 1500 Yellow letters per month?

My end result: i am looking for 1-2 deals per month consistently

I figure it'll take 5-10 seller appointments

which means ill need 40-60 Calls

For that ill need a 1-2% response on postcards -or- 3-4% response on yellow letters.

In my experience with yellow letters i did a 4-month campaign where i received a 9.4% response rate. Out of all of the responses, most were tire kickers or angry and only 14.8% were "motivated" to sell.

So my entire yellow letter campaign had a 1.3% "Motivated Seller Response". This seems to be higher than average.

Early on, i also did post cards. I sent out 1800 post cards and got about 15 calls.

So BP, what do you recommend and why?

Thank you everyone!

[Claire Trammell]

@Trevon Peracca

I am with @Account Closed on this one. Your mailers will begin to look too familiar if you stay with the same type over and over again and will be more likely to be thrown out before your message is read. Switching up the mailer will help your message be read each time. 

There are pros and cons to both types of mail pieces, but utilizing both will help you maximize the responses from your list by appealing to a wider group. Meaning, a yellow letter may appeal to one person while a postcard may appeal to another.

These are the average response rates we have seen based on our customer feedback as well as our own mailings throughout the years:

Yellow Letters- average response rate of 8%-9%, all kinds of calls (angry calls, curious calls, tire-kickers, quality calls)

Postcards- average response rate of .5%, mostly quality calls.

Zip Letters- average response rate of 2%, mostly quality calls. (Great for follow ups)

Greeting Cards- average response rate of 2%, mostly quality calls. (Great for follow ups)

Remember that direct mail tends to work best when you send a campaign of 5-7 different pieces, 4 weeks apart from each other. Follow ups are key as the average person takes 3-5 touches before picking up the phone to respond.

Good luck! Happy Investing!