Post card mailings

[Keith Weigand]

I am getting ready to do a mass postcard mailing (to fill up our rehab funnel and possibly wholesale some) Question to fellow BP'rs. What has been your experience with return rates on flyers? 2nd question, what should be the time between mailings? I plan to mail 3-6 times to same group. Thanks in advance for any advice and personal experiences.

[Claire Trammell]

@Keith Weigand

You're on the right track. Direct mail tends to work best when you send a campaign of 5-7 different pieces, 4 weeks apart from each other. Follow ups are key as the average person takes 3-5 touches before picking up the phone to respond.

Here are the average response rates we have seen based on our customer feedback as well as our own mailings throughout the years:

Yellow Letters- average response rate of 8%-9%, all kinds of calls (angry calls, curious calls, tire-kickers, quality calls)

Postcards- average response rate of .5%, mostly quality calls.

Zip Letters- average response rate of 2%, mostly quality calls. (Great for follow ups)

Greeting Cards- average response rate of 2%, mostly quality calls. (Great for follow ups)

Hope that's helpful!