Yellow Letters Marketing Question...

[Chinmay J.]

Until now all the properties that I have owned have been buy, hold, and rent, and were either acquired during the economic collapse of 2007-09 as short sales, or through off market referral deals. 

For the first time I am venturing in the territory of doing some mail marketing for fix and flips, and have read a lot of posts right here on BP from those who have been able to enjoy success. 

The criteria I am using is non absentee home owners older than 45, with at least greater than 50% equity in their homes in specific zip codes. Listsource allows me to purchase partial lists, which is good.  I was going to use YellowLetters.com to order the yellow letters and then personally mail them out with me handwriting the address and putting my business card in it - extra touch. 

Here is the issue with I am struggling. I was doing 4 to 5 campaigns and repeatedly target 50-60 households.  I have heard from personal experience of other people and also read on BP that repeated mail is necessary to enjoy success through mailing campaigns. I was hoping to spread my mailing campaigns at least 4-5 weeks apart - so basically once a month.  So do you, who have enjoyed success with mailing campaigns, feel that 50-60 number is too low? 

Any other thoughts and advice is also much appreciated. 

[Chinmay J.]

@Todd Krzeminski - Not at all. I was thinking of doing in Prince William county. Manassas and Woodbridge area, and also considering potential deals in Leesburg area (Loudoun County).. I know both the areas well and already own real estate there.