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Updated over 8 years ago on . Most recent reply
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Yellow letter.
Hi everyone i'm about to buy 260 absentee lists.
should i print the letters on white papers or handwrite it on yellow it on papers.
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Hello @Emmanuel Krangar!
I believe I just responded to one of your other posts, however I will elaborate a bit more here:
Depending on your marketing budget as well as the time you have available, you may want to consider a handwritten font and mail merging. This still have the personal feel of the letter, but will save you time and energy on the letters. I agree with @Andrew Michael about handwriting the exterior, as that seems to have a higher opening rate. You can make the mail piece your own too, you don't need to do one thing over another. Yes, a "yellow letter" is most popular with yellow lined paper and red ink, but that isn't the ONLY way to do it, nor the way you HAVE to do it.
Good luck! And keep us posted on your progress!