I've created a bussiness idea with logo and branding - Thoughts?

Question

Hey now!I've put together an idea for a real estate business idea and have come up with a company name, a logo and a possible slogan. I'm looking for feedback on it's design, colors, what you think when you first see it etc. The company name will be Green Deal Investors - GDI. My Business CardA design for a car magnet or a bandit sign. Not sure if I should do the pay cash since I dont have any of my own cash to buy. I figured hard money is cash I can get if the deal is good enough. I've started on a business plan and this is jist of what the company will do. Executive SummaryGreen Deal Investors is poised at becoming a real estate investing company. Our goal is to purchase distressed real estate at below market prices and invest capital resources to rehabilitate the properties. We will have several investing strategies including buy and hold, flipping properties and leasing properties. Each property will be analyzed to decide which strategies will be used on it. Our properties will balance safety, cutting edge features, and a positive atmosphere for all tenants. These rentals will be provided with unmatched levels of customer service and attention. Our initial purchase forecast is one property a year and by year five multiple properties a year. A power team of unique individuals from different aspects of real estate investing will be put together to create and efficient team to complete deals. A formula has been created to asset the sale price, the rehabilitation budget, holding costs and profit percentages to verify a profitable deal. Marketing our business will be key to generate potential deals through distressed individuals needing to quickly sell their properties or don’t have the funds to renovate their properties to sell. Proper due diligence will be completed before any offer is signed and finalized. A design and scope of work will be completed before renovations begin to act as a roadmap that will allow contractors to budget and schedule renovations timely and effectively.Business StrategyAs a licensed Carpenter working in renovating properties for the last 10 years I have developed the skills and the vision too see the potential where others have not. I am able to assess a property and evaluate it if it could be a possible profitable venture. Using a formula, creating a scope of work and a budget I can evaluate a potential deal. Having a team of professionals behind me I know I can make a profitable real estate investing business.My vision for the business is one with a reputation of quality, honesty and integrity. I want the public to have an image of quality work and is known to improve neighborhoods. I want people to think that my properties are desirable and in high demand. That we are here to help individuals with their problems and create solutions. If we are not able to help we can recommend others that can. I'm working on the website myself now so it's still under development. I'm not allowed to link it.I used this post to get some ideas for it.https://www.biggerpockets.com/renewsblog/2013/06/0...Let me know what you think!

Account Closed · Answer

Now that I know it's an eagle, etc., I can see it. But I agree, it's kind of the opposite of my idea of "green" anything. When I think of "green," I think of passive - passive solar heating, for instance, renewable energy. I think using "green" sounds positive and trustworthy. But, the eagle is kind of contrary to that idea.You can just use the letters and your slogan and I think it would be classy.Just another thought - instead of the one that says "Sell your home now!" what about something calmer and classier like just the "we buy homes and pay cash." They'll insinuate the idea that they could sell to you "now." The sell now! type of advertising always feels like a crazy infomercial to me.But, I also don't even like pillows that tell me what to do or think, like "live, laugh, love." LOL.

Account Closed · Answer

As far as your logo - I don't know what the image is to the left of your name. Looks kind of like an anvil with a handcuff attached to it? At any rate, I don't think it's necessary and it's confusing. You could just stick with the name only.I like the name otherwise.

Thomas Forsythe · Answer

Interesting Sue K., The picture is an eagle picking up a house. Symbolising something that swoops in on a good deal. I think a company still needs a logo but maybe this one needs some work.

Andrew Neal · Answer

I agree with most of the comments above, the eagle does not play an important role in fact you could probably just use some variation of "green" "recycle" type icons and a home. Also as someone who makes signage for a large new home developer for a living. Your bandit sign should more prominently display your message and have your logo as a smaller piece of the overall real estate. I always think "if someone is driving by at 50mph can they figure out what this signs message is" Just my two cents!

Ro Maga · Answer

Since you asked for feedback... The name is fine. I like the hue of green and how it pops against the white background. I'm not a fan of the eagle on the other hand. Yes, it is a little weird looking, but that's not it. The way it's portrayed emphasizes it as a predator. I'm not sure who are the folks you want to do business with, but the "predatory" iconography might be a turn off. Either way it's distracting. Stick to the name only.

Marcus Auerbach · Answer

I would agree. I don't think the logo would work well for your sellers and it reflects what you have layed out in your business plan - nobody likes to sell his home below value or have a eagle come in a grab it. But dont get too hung up on a logo. It takes about 7 impressions before your traget audience starts to recognize the logo. In other words a logo does not do much, witchout a monthly marketing budget. Focus on deals and learning; your name will be your most important brand - and it should be associated with good values like competence, integrity and hard work.

Mark Graziano · Answer

I do not like to negatively comment on anyone's hard work but good feedback is always helpful. IMO I am not a fan. The logo is strange and doesn't convey the message that you are trying to communicate. The name is fine and I agree with the others, the GDI is fine as well but you may want to rethink the logo.