List Source - Language and Ethnicity Query

[Cal Ewing]

Hey BP, 

I am toying with the idea of sending my direct mail pieces written in Spanish to addresses that are predominantly Spanish speaking because my farm area has a lot of Hispanic people living there. 

I feel that if I were the homeowner and I was most comfortable communicating in Spanish and I got a piece of mail in my native language and one in English, I might choose to call on the Spanish letter or postcard.

I am wondering if anyone has used the "Language" or "Ethnicity" query on list source and how reliable the results are? 

[Cal Ewing]

Hey @Mindy Jensen,

First off, your AskBP podcasts are awesome. I love your energy!! 

I do not speak Spanish. My plan is to have a Spanish number with a Spanish speaking person to answer and also a Spanish voicemail.  I also have a website that is all in Spanish.   

I asked the folks as yellowletters.com and they recommended I save the money and just send an English mail piece with Hablo espanol at the bottom and I will also include my Spanish phone number and weblink. 

Perhaps, in the future, I may try and send letters in Spanish once I have some solid data on my English mail campaign and compare my results.