Direct Mail Success Stories: What worked for you?

[Melissa Shimmin]

I'm looking to develop a direct mail campaign and understand the value of good copywriting. I'm hoping to learn from my fellow BP'ers success, and, ideally, duplicate it. Can you share specific examples of headlines/copywriting that delivered >2% response rate? Even better, post a pic of your DM pieces. Please also include your target audience/area as well as type of vehicle (letter, postcard, etc.) and cadence (number of sends over a period of time). Horror stories and epic fails welcome too. :) Thanks! Melissa