Mailing list for expired MLS listings

[Roc P.]

Hello everyone, I have my friend, also realtor, emailing all the expired MLS listings in our area.

My question is what type of mailing campaign works, this being my first run at serious marketing, I was thinking of mailing a simple letter stating that I noticed that the listing has expired and that I'm a real estate investor who sells homes to buyers/investors, and that we pay cash for homes.

I will most likely gather all the info for the prospective properties and mail a letter a month for to each for 4-5 months and see what happens.

My main objective would be to wholesale/sub 2 the property, does anyone have any success with doing this or any tips because as I said this will be first major marketing campaign.
Thanks everyone