Direct Mail Printers and Techniques

[Chris Balestriere]

Hello BPers!

My brother and I have been getting quotes on as many direct mail printers in Connecticut (mainly Fairfield County) as possible. I was wondering if anyone could refer me to any printers that have fair rates and do a good job either around Connecticut area or anywhere else. The more options the better! 

We have also been debating the best techniques to send to potential motivated sellers. How many times do you usually mail to the same address before moving on? We came up with the number 6, but I would like to know what more experienced marketers have to say. Also, do most people find that they have a better response rate from yellow post cards or mailers in an envelope that need to be opened up with a more personalized message in them? What do people find is the most important aspect of mailings; if there is one thing that you MUST do, what is it? There are so many questions on such a topic, but any advice to help us get started would be amazing.

Thanks everyone!

Chris Balestriere