Marketing for buy and hold properties

[Sean Mills]

Background:

About 9 months ago I purchased my first investment property with some partners. It is a 3 unit multifamily house in Cincinnati OH that we found and purchased through a realtor and traditional financing. I am very happy with this property and would like to grow my portfolio. 

Due to the mortgage company being a tremendous pain to deal with (All partners have excellent credit scores and above average income and savings) and potential for better deals, I would like to get a little more creative with my acquisition strategy. 

Going forward I would like to try and find individuals with high equity, that have high potential for OWC finance with smaller down payments to limit the funds I need to bring to the table in order to grow in the short-term with the ability to refi into better and longer terms down the road to boost ROI.

What I am looking for guidance on:

• Advice on how identify and market to individuals with high equity and potential for OWC financing terms (what qualities to target, types of marketing, etc.)
• I do have some specifics in terms of property attributes (i.e. 2-8 unit multifamily, locations within Cincinnati OH area, etc) that I would also like to have to focus my efforts further

I think it's a matter of implementing a direct mail campaign focused on high equity, out of state owners but have not been through this process and before spending money on lists and mailers would like some more tactical advice from the community. 

Appreciate any help and advice that can be offered.