Direct mail

[Matt Good]

My Realtor and my flipping business are brainstorming ideas for joint direct mail to target possible homeowners in distress and in lieu of defaulting to name one group. Is this a viable platform for sending out mail? She was suggesting post cards since she gets a hookup but she can really do anything. What's the BEST way to reduce folks from not tossing into the trash? Should it be in an envelope so that they have to open it? Less information the better? Photo of her the Realtor? (she's good looking btw) How can we make something personable. Help! Before we go spending the money that is.