Best Way to Market a New RE Business

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Hi BP!

Looking for some advice on the steps to take to properly build a website for my new RE business. I have visited sites such as: Squarespace, Wordpress, Wix, and Weebly, but have yet to decide on one. This is not a strongpoint of mine so I would like to know some things that should/shouldn't be included on the website. I'd also like opinions on color schemes as well. I have read various articles on the topic, but would like some feedback from the BP community. 

Also, I plan on designing the website myself (have looked into professional designers and they are a bit out of budget range for me at the moment). I'd like to design my first one anyway just to get the feel of what I want and how I'd like it layed out. 

Thanks in advance, 

Amber