EDDM- Same postcard monthly or different?

[Josh Adamo]

Should I order 10,000 postcards for EDDM  that are the same and send out monthly to the same 1,000 people on my mailing route or change it up monthly by only ordering 1,000? Bigger discount on 10,000 and brand recognition. This is for farming neighborhoods for my real estate license. Thanks in advance!

[Pam Cleary]

The way to brand yourself is giving something to the community something different from everyone else.    I started by introducing myself to my subdivision.   Then 10 days later; I let my subdivision know what was going on in the last 30 days.  10 later let them know what was going on in the city, 10 days later i compared our subdivision with a competing subdivision. 10 days later; I let them know what was the average price range was selling the highest and at what sq ft.  10 days later I let them know what had sold in last 30 days and last 90 day in that subdivision.  By week 4 my phone was ringing.  I did 6 straight weeks then went to once a month for 5 months; then every other month from then on.   I closed 27 deals that year.