Yellow Letters

[Neil J.]

Hello BiggerPockets family,

Just wondering on the different types of marketing strategies that are currently being used. 

Is 500 yellow letters to absentee owners sufficient? Do I have to suck it up and pay $1.50 per letter, or is using the home printer trick really that effective? 

[Claire Trammell]

Hello @Neil J.!

There are a lot of different marketing strategies out there, and direct mail is a great one. I see that you have looked into the yellow letter mailings which typically brings in a good response rate. We've seen an average response rate around 9% with yellow letters. While that seems like a high percentage, it does include the angry callers, curious callers, tire-kickers, and quality calls all mixed together. But don't let the mixed response rate deter you! Not only is the practice a good thing, but in some cases you can use the mixed calls to start building a relationship and start guiding the conversations towards a deal.

500 letters to absentee owners is a good start!