Flippers:Do you put your logo and/or picture on your direct mail?

[James Masotti]

For the flippers out there who do their own direct mail campaigns. Do you put your company logo and/or picture on your direct mail pieces so that recipients can build familiarity with your brand and that you're a real person? 

Branding is important to me on the sell side. Part of my longer term strategy is to over the next few years build up a good brand and relationship with brokers and home buyers in my farm area so that when a house I'm brining back to life hits the market, everyone wants to see it and put an offer on it

I guess I'm looking for guidance from those more experienced ...will having this same brand on my direct mail pieces be a positive or negative thing?

[James Masotti]

@Ned Carey - That was along the lines of what I was thinking with the picture...like trying to send the message that I'm not out there to hoodwink you...I'm an actual person looking to solve your problem...I just don't know if the company logo would defeat part of that though? I'd rather be transparent...but that might scare of buyers from calling in the first place...

I guess that's why you say it all depends and to try them both and see what works.