"How did you find my property"

[Stephen Nicholson]

So my direct mail campaign has been going well, however I notice that many people calling me are asking what made me contact them about their property. This particular campaign has been based around "driving for dollars". I am fearful of saying I contacted them because their property looks in like it is in need of attention as I do not want to insult anyone.

So what do you all say to this question? I assume it must be pretty common?