Postcard Designs - Feedback please!

[Alison Loiselle]

Hey all,

My husband and I are about to launch a big direct mail campaign to dig up some leads. Before we send everything to the printer we'd love some honest feedback on the postcard I designed.

Any suggestions?  Ideas on how to increase our response rate? 

Thanks in advance, we appreciate the constructive criticism. 

[Eric H.]

@Alison Loiselle I like!! The key is multiple, consistent touches. I always ask prospects "Mr./Mrs. Seller how many pieces of mail have you received? And what made you call me out of the dozens of other mailpieces?" The response is "Your piece is the one I just grabbed and decided to call." Moral of the story is you just have to be at the right place at the right time. You can increase your chances by making the piece as personalized as possible but consistency is the key!!

Hope this helps!

Sincerely,

E. Harris