New mailing list criteria

[Trevon Peracca]

Hey BP, 

I am buying a new mailing list and have a few questions regarding the criteria.

I am on a tight budget ($500/ month roughly)

I am looking to send out about 1000 per month/250 per week (Which is better???)

Here is the criteria i am looking to purchase: 

Geography: DuPage County, and a few other desirable town nearby

Property: 51 to 100% equity, 5+ years length of residence, 3-100 bedrooms

Options: Mailing address complete, Exclude corporate-owned, exclude trustee-owned, absentee owned in-state, absentee owned out-of-state

I was thinking about adding year built if i do owner occupied as well. @Michael Quarles

I have heard that owner occupied are just as good. I am looking for whatever is best for investors on a tight marketing budget. I plan to reinvest my first wholesale deal back into my marketing budget.

Thoughts, suggestions or advice???? 

Regards, 

Trevon Peracca

[Steven J.]

In regards to numbers I would do the 250/week. That keeps your incoming calls at a more consistent number rather than 100 calls from your 1000 coming all within the same 2 day period (Let me know your secret if thats your return). 

I would bump of the equity percentage to probably 60% and the years of residency to 7+ unless you're looking to get more homes added to your list. Your options are all good as well; I'd stick with those. 

Now, the one thing I learned the hard way - your list is only as good as what is reported. I did a mass list with the criteria above within 2 counties with about 6 different rural cities. When I got my list only one town had 3 bedroom homes and none of the others did. I knew this wasn't true because I've been in 3 bedrooms homes in these other places. What I realized is this town was the only town to report number of bedrooms. If the information isn't reported to a company such as listsource, listsource doesn't have a home matching your criteria; garbage in = garbage out.