Wholesaling in NJ

[Greg N.]

Hey All,

I'm planning on starting up a wholesaling campaign at the end of this month in 1/2 zip codes in Southern NJ. My goal is to build a solid marketing machine within 3-4 years time while I currently work a full-time job.

After listening to the BP podcast with @Michael Quarles (ep #81), I decided to call yellowletters.com to speak with him about setting up a direct mail campaign, but I was informed that he's usually not in the office as much anymore - spending most of his mentoring time with students (bummer - I was looking forward to connecting with him!). Anyway, Norma was able to help point me in the right direction in terms of setting up a campaign, which you can see below. This criteria is, in her words, what beginners typically start off with. Hope this helps anyone else out there:

Criteria:

• Mix of Absentee & Owner Occupied (I'm thinking 60/40?)
• 1-3 Bed
• 40-100% Equity
• At least 4 years of ownership
• Single Family Home
• No Corp/No Trust

Mailing Size/Frequency

• At least 1000 mailings/mo (I'm going to start off with 500-600; I know I can afford this consistently)
• Mailed at least once a month (i.e. each contact should receive 6 mailings over 6 months)

Mailing Sequence

• Month 1 - Small Text Postcard
• Month 2 - Yellow Letter
• Month 3 - Professional Typed Letter
• Month 4-6 - Don't remember because I didnt have time to write it down

Other (my own plan)

• Website - for lead generation (will have the link address printed on the mailers). Also thinking of creating separate sites for separate towns (this is pretty easy to achieve so no big deal)
• Google Voice/Skype # - alternate number routed to my cell + short/sweet answering service for any calls I missed
• Research call scripts & practice them

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Question:

For those of you already wholesaling - How does that look? Would you add/subtract anything from the outline above?

For wholesalers in New Jersey or the surrounding areas (Philadelphia, South Jersey, Centeral Jersey, Burlington County, Camden County, etc) - I'd love to get see who's out there currently wholesaling in NJ. Give me a shout!