Probate Campaigns

[Stephanie Lakey]

Hello, I am starting a Probate lead drip campaign and I'm wanting suggestions on how to keep costs under control as the leads and number of follow-ups continue to increase every month? Thank you! 

[Guy Olds]

@Stephanie Lakey

The cost in a probate marketing campaign don't really become outrageous but they do continue to grow month after month after month. Let's say in month 1 you send out 100 letters then in month 2 you send out 100 letters from month 1 and a new 100 letters from new probate cases in month 2. If you add 100 new letters each new month to the previous total the number will continue to grow sequentially forever so here's what I do to minimize the numbers of letters that go out over time.

Every 3 months I go through my leads and scrub them clean of all leads in which the title has change hands which usually means the property has been sold. No need to spend any more money marketing to a dead lead. I use propertyradar.com for this. It's a subscription site and worth every penny. It also lists if a property is for sale so if you want to buy a property on a discount and you see that a property is for sale at retail you can take it off your list. 

If your leads have phone numbers, call them. Some PR's answer the phone and if they tell you the probate property is not for sale or the family is keeping it then scratch it off your list. 

By the time you get 6-9 months down the road I've seen that my original 100 names from month 1 are now below 50 names. Maybe only 30-40 names. 

That's how you save money over time. The cost continue to rise but slower. And hopefully you can get a deal to pay for more marketing before the marketing costs get out of hand.