Direct Mail as a wholesaler

[Account Closed]

Hello, 

I am beginning my journey as a wholesaler, and I am starting to realize that direct mail is one of the major ways to get leads. Now my question is about the structure of your direct mail campaign. I was wondering if some of you could share how you direct mail when it comes to how many a month, what frequency, etc. I know that it takes a couple times of sending yellow letters or postcards to individuals (i.e. 5 to 6x) to get a reaction. Let's say I were to focus on pre foreclosures. I go to listsource and I get a list of 100 specific people. I send each of them a yellow letter. How long should i wait until I send them another letter? Also, in the meantime, do I look for another list of preforeclosures in another area? Or maybe look at absentee owners now and get a group of 100 absentee owners and send to them? Because essentially, even in your own county, especially Los Angeles, there will be hundreds of thousands of people you can always mail to. My point is, at what point do you stop? Do you stop when your funds stop? what would you recommend to someone that has limited funds and is just starting out. Any advice & personal success stories and tips would be appreciated. Thank you in advance. 

[Account Closed]

@Account Closed 

I recommend driving for dollars. Drive around and whenever you see vacant or distressed property just take down the address. You can then use the address to find out who the owner is and obtain his/her address through public records. Once you have the owners address simply send them a hand written letter.

I feel like this strategy would be better suited to you. Rather then sending out hundreds or thousands of letters and blowing through your budget, target specifically those properties that you see are distressed or vacant. 

Best of Luck!