Direct Mailings...

[Lafi S.]

I am curious to know everyone's ideas on what they find to be most effective in the text of their mailings.

What do you actually write on your letter/postcard that you think motivates the seller to call you. Or does it even matter what you write as long as the seller is consistently receiving your mailings?

I ask because I have been using the same post card mailing since day one and although it has been very effective I never tried another way, and perhaps I am missing something that can increase my business.

Lafi Siyam