Better Search Criteria

[Brian Armstrong]

Hello fellow BPers. I'm starting a direct mail campaign and trying to narrow down my list to a manageable number of prospects. Since I'm just starting, I'm looking for somewhere between 700-1000 names.

When I apply the following criteria, I get 1500 results just for one of my target zip codes. I was thinking of targeting 3-5 zip codes to start. Does anyone have any advice on what I can do to narrow my criteria to get a good group of prospects with fewer results? I don't want to just arbitrarily choose 700 of the 1500 results. It seems there is a better approach than choosing at random.

Any help is much appreciated!!

Criteria:

Advanced: Single Family, Condominium, Multi-Family 2-4, Multi-Family 5+, Other Res, Other, Unknown

Min Beds: 1

Max Beds: 4

Min Baths: 1

Owner Occupied: No

Max CLTV: 70

Transfer Date: from: 09/02/1941 to: 09/02/2011