Entity vs Not mentioning Entity

[George P.]

In your experience, does it add credibility when you add the name of the company after your name?
Some say that sellers don't like to deal with corporations, others argue that sellers will have more confidence that you close if they deal with the company?

Personally, I prefer a personal approach in my direct mail, so adding a company name (which I did not set up yet) might kill this personal touch.

Any opinions?

[George P.]

Originally posted by "nationwidepi":

I always use my LLC name and want people to think I am a company. I tell them I am a small company (which they often ask) and they are happy to hear I am not a big corporation.

This way you can talk to your "boss" or "supervisor" when things come up and you just aren't one single investor. (your supervisor can be your wife, partner, etc..)

So basically you make every attempt to deceive people in your attempts to market to them and close the deal and you pretend to have a boss to answer to even though it is just lonely old you?
Sounds very unethical to me. Why not just be who you are and say what you are. You statement reminds me of the many gurus who prey on unsuspecting victims.

I think there is nothing unethical about it - that is what people do to negotiate.
Any book on negotiations teaches to use a higher authority to negotiate - or at least the ones that I read. ( http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=negotiations )