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Direct Mail Success in Houston
I am thinking about starting a direct mail campaign and was wanting some advice. I have been investing for over 14 years and have done only a few deals per year by word of mouth and deals that have fallen in front of me. I have driven for dollars in the past and that seems to work pretty well but I think sending out mass flyers will work better. These are my numbers: Letters .13 Stamps .49 Envelopes .17
On average of 2 hours = 17 leads .25 tank of gas and 30 miles = .56 *numbers based on V8 truck, gas and depreciation
total of $1.35 per lead and 4 hours spent
my conversion rate is 1 buy
Can someone share their numbers so I can compare.