Direct Mail Postcard With A Definable Response Rate

[David Wurzel]

Does anyone have a postcard that they have tracked and noted that the response rate is better than the others.

On most every yellow letter website it is just the same old same old.  

How are you supposed to build a brand or stand out when you look the same as everyone else?

If you have something, I am not asking for the secret.  I just want to know if you have solid numbers and research that back it up.

[Rick H.]

The reason I gave you the response I did is not to beat you up, as I do indicated in the first post. 

You are looking for empirical evidence that you just can't apply across the board. 

Despite my BA in Biz, (International Marketing) from a prestigious busines school in 1978, I didn't learn the truth about marketing until I joined my first Mastermind Group with Jay Abraham in 1995. 

I had to "unlearn" the crap I also taught in my years as a kid instructing grad students. 

You can buy an off-the-shelf postcard or other mail system but the real value starts with having a good strategy with a great list of people in pain. 

The job of marketing is to bring the customer (seller) to you. The job of selling is to convert a qualified prospect into a monetized transaction or serial transactions. Advertising is merely salesmanship in media. 

If you know how to sell (?) then why would you want dare buy off-the-shelf mail pieces?

In my niche, for example, (probate) I have a marginally low response rate but also I'm not marketing directly to principals. The lifetime value metrics is extremely high as well as the backend transaction value. Consequently, I can afford to spend more and be patient whereas the newbie mailer freaks out because of lack of instant response. 

You won't learn that from buying someone else's printed material or delegating the marketing.