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Updated almost 10 years ago on . Most recent reply
Who do I market to?
I am a newbee in investing. Besides absentee owners, which is the best list to target? Bankruptcy, tax liens? And what is a good number to start for direct mailing? Being new I have limited budget. Your help is greatly appreciated.
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- Flipper/Rehabber
- Arlington, TX
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Start with absentee as you mentioned, only those with at least 50% equity.
Owner occupants over 64 year old (Seniors) - again, with high equity only and length of residence over 15 years - is another good group due to life changes and high % of properties that have not been updated or maintained.
I don't like bankruptcies or foreclosures unless you can determine equity because you can't help a guy who owes 96% of ARV, etc. You don't want to waste precious direct mail $$ on people that cannot take your offer even if they want to.