Direct Mail to Infill Properties

[Steve K]

Is anyone who is successfully marketing to infill sellers willing to share what is working for them in today's market?  Are you blanketing equity owners in areas that you want to tear down and build new / renovate?  Very specific targeted marketing to individual properties? Yellow letters?  Postcards?

I've been doing a combination of all of the above with mixed results so trying to hone the 2015 strategy further to beat the wave of competition.

On another note - is anyone telling the sellers that you plan to bulldoze their house 15 minutes after closing?