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Updated almost 10 years ago,
Marketing for short sale leads. Still a good idea? 60/90 day lates?
So I've gotten a couple of short sale leads from marketing to homeowners with 30%+ equity. Not sure why they would be on the list but I'm not complaining.
A few years back I marketed towards 60/90 day lates but didn't really get anything, although I only sent about 3,000 mailings altogether.
I want to ramp up my marketing and I was thinking of doing another mailing to get short sale leads. I'm thinking of trying to get short sales and I remember being told that the companies don't sell that data anymore, but I've heard recently that the law has changed and that they get can it from the credit bureaus again.
I'm thinking of getting around 5,000 leads and mailing them 3x. Is anyone around still marketing to these prospects and what are your thoughts?