What do you say to a divorce lead?

[Jason Pachomski]

Inevitably, when a lead contacts you off a yellow letter or some piece of direct mail, they're going to ask "how'd you get my name?". In the case of a divorce lead, I'm not gonna say "well, Jim... I hear you and the missus are on the outs..."

Does anyone have experience dealing with divorce leads? How do you approach the conversation when first getting them on the phone?