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Updated almost 9 years ago on . Most recent reply
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What do you say to a divorce lead?
Inevitably, when a lead contacts you off a yellow letter or some piece of direct mail, they're going to ask "how'd you get my name?". In the case of a divorce lead, I'm not gonna say "well, Jim... I hear you and the missus are on the outs..."
Does anyone have experience dealing with divorce leads? How do you approach the conversation when first getting them on the phone?
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Why not be honest?
The thing you have to avoid as an investor is guilt... if you think you're taking advantage of people then you'll have a hard time being honest with them.
The thing is, you aren't taking advantage of them. They are in a tough situation, you are someone who can help them in their time of need. You are someone who can quickly help them liquidate a semi-illiquid asset and move on from a painful part of their lives. No need to hide it. No reason to apologize.