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Updated over 4 years ago on . Most recent reply
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ListSource.... The Good, The Bad, The Ugly.... And the COST?
I have heard a lot of talk on youtube.com about purchasing leads from ListSource.com, I am curious what experiences any of you here have had?
I just spent a small amount of time poking around their site and was concerned that all though they have monthly vs. per lead pricing that they don't disclose the actual dollar amount until after you have invested your time in signing up, building the list you want, etc. The real kicker being that you need to choose either monthly or per lead pricing prior to saving any lists you have built.
So how to decide which is the most economical way to start off....
It's no secret I AM brand new.... Truth being, my start up funds are limited to say the least. I do understand that marketing will cost money, That I'm not going to build wealth for free. But, that being said, I am looking to keep costs at a bare minimum until I have a system in place that deals are funneling in and I can justify multiple recurring monthly expenses, as even small "membership" fees to many services will add up so quickly as to put me out of the game before I even get a chance to "play".
Any advice is welcomed, and if anyone in the Massachusetts area has had experience with Listsource, I would love to know if they feel that it was a positive experience.
Most Popular Reply
Hey @Jenny Pena , I'm out of Haverhill/Lawrence and I have used List source before and would recommend using it. Yes it can be costly, depending on how you setup your lists but if you plan on mailing to them multiple times (which you should) its well worth the price. When I first started I found some great tips from others on BP, I figured I would share them for you below,
"Here's a few tips on direct mail:
1) It works through repetition. You may get a few calls off your first mailing. But you'll get more responses after the 3rd to 5th contact with a consumer/homeowner. Direct mail establishes awareness and trust over time, which results in action (calls).
2) The right # depends on the # of people in your target audience (homeowners who meet your criteria). There may be 3,000 of those in your area. If your drop 500 pieces, you will be better off to repeatedly mail those original 500 before you mail to rest of the 3,000. See what I mean? Personally, if you have the budget, I recommend direct mail at 2,500 or more addresses in a 3 to 5 mailing campaign over 3 to 6 months.
3) Postcards are cheaper than letters. With the best vendors, you can get 2-sided full-color 8.5x5.5 postcards for about 60 cents (all costs considered - list + card + processing + postage). Letters can run around $1.10. Since it's a numbers game, you can hit almost twice as many addresses with postcards as you can with letters, for the same budget."
- Rob L.