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Updated almost 9 years ago,
Marketing to homeowners w/ Loan Modification or Bankruptcy
I'd like to start a direct mail campaign that targets homeowners in bankruptcy or have recently had a loan modification. Currently my focus has been primarily absentee owners and a few probates. But I'd like to focus more on homeowners who are truly motivated and believe this is a good group to target.
Has anyone had much success with marketing to these groups? What have your results been like?