Letter to tax delinquent owners--How does your letter read?

[Mark Perrill]

Does anyone have a letter they send to property owners who owe taxes they would be willing to share?

What about door knocking these owners?  Anyone have some experience to share along those lines?

[Shane Foster]

Do you mean yellow letter? If so, do not change your letter at all on your first go around. The "I want to $buy$" message is tested and proven. If your direct mail campaign fails miserably, or goes BOOM, you will not know what caused the outcome because you had too many variables. Instead of having one variable (your list), you now have two and it becomes much harder to gauge what went right or wrong. 

On your second go around with the list (I suggest every 6 weeks), then you can change your copy up to a longer format, postcard, professional. 

The best thing you can do is create a system for direct mail. Mail to the same list 6 times every 6 weeks. If you do short YL, Long Yl, PC, PC, PROFESSIONAL LETTER, PC just make sure you keep it the same for every list. Each list gets tracked through a call tracking software.