Who's doing multiple deals a month? How? - LONG

[Shane Woods]

Howdy! My goal for this post is for the seasoned investors who are rehabbing, developing, building, etc -- doing multiple deals a month to chime in and share some of their volume marketing wisdom. For the purpose of this, let's assume MLS deals are hard to come by. Not every deal is a home run, but let's say you're doing 3 or 4 home runs in a year, and fill the rest of the year up with off market wholesales, MLS wholetails, and rehabs, to the tune of 2-4 total "deals" per month or more. I've searched and read and searched and read. Found several pockets wisdom regarding direct mail & web presence. For those who will, I'd really like us to go beyond and dig in to what it REALLY takes to do multiple deals a month.

How much mail are you sending out? What types of campaigns? Are you following up with postcards with people you’ve talked to? Or only mailing to “new” leads who you haven’t talked to yet?

What’s your web strategy? If your business is driven by online leads, are you utilizing more pay per click advertising, or “organic” SEO techniques? What are you doing to drive traffic?

What does your team look like? Just a few people with many hats or a larger enterprise where everyone has “a job”?

Here are some results from the mail campaign we’re currently working:

Started Mid July

2426 Names/Addresses, ¼ of these mailed out each week, then off a week to catch up on follow-up. 6 round campaign, each letter builds on the previous one. Envelope & yellow letter appear to be handwritten. Filters are lot size, time of ownership, zip code, some others.

Total Mail Sent so Far: 7128

Return to Sender so far: +/- 100

Total Unique Calls Received: 164

Total Known Dead Leads: 55

Deals: 2

Unique Calls/Mail Sent: 2.3% (1 call for every 44 mail pieces)

RTS/Mail Sent: 1.4% (1 RTS for every 71 mail pieces)

Dead Leads/Calls: 33.5% (1 Dead Lead for every 3 calls)

Deals/Calls: 1.2% (1 deal out of every 82 unique calls)

Deals/Mail Sent: .028% (1 deal out of 3564 mail pieces)

Looking forward to digging in!

@Jon Klaus @Jerry Puckett @Chris Feltus @Karen Margrave @Jason Grote @Danny Johnson