Bandit Sign 2.0 Created 2,467 Leads all in one Week

[Antonio Coleman]

I'm not even going to spend any time on what bandit signs are, and how they're used. If you know anything about real estate, then you know what they are and the overall purpose is to gain leads.

Let me introduce to you Bandit Sign 2.0

 About a couple of years ago one of my friends and I decided to create a twist in the bandit sign marketing formula. What we did was that we went out and found 2 lawn care companies, and told them we needed them on hand when needed. We just told them that we are investors, and have a number of properties that need lawn care.

So, we went out and set bandit signs around the city listing that we are giving away free lawn care services. All they had to do was text in the code, and opt-in to our website. This is one reason that I preach so much about having a website, because the things you can do with it are unlimited.

So, after a week or so we had over 2,467 people who signed up for the free lawn care program. All we did was randomly pick one person per month to care for their lawn. We were out of about $50 to $100 per month for paying for the services.

The great thing about that was that we got thousands of people over to the website where we educated them on lawn care tips, and told them about how we buy houses. I can't tell you how powerful this was to get just a little creative on using bandit signs. I call it my Bandit Sign 2.0 because, it's new and more effective than the old way of doing it.

Plus, the leads we got from it was crazy from the distressed home sellers, down to great tenant buyers. 

I would say to give this a try if you guys have websites, because it works so good that it is crazy not to do it. People see free lawn care services, and just can't help to opt-in to win.

What do you guys think about Bandit Sign 2.0?

[Antonio Coleman]

@Jay Hinrichs After doing this for so many years I never heard anyone say what you just said. Well for the post here I gave you all the short story of how it's done.

Full version is that people opt-in to receive free information every two weeks on how to keep their lawn healthy. Plus at the same time they are always in the drawing to win a free landscaping. We only are out to educate people on their lawns, but if they choose to use our services that's up to them...nothing illegal about that. 

We never say anything about "we buy houses" unless they call or email for help. Remember the world of marketing is about being creative and thinking outside the box.

Just because you haven't heard or seen something like this done before doesn't mean its illegal. No one asking for money or anythgin like that. We just educate and allow the lead to contact us.

Wish you the best Jay