when direct mail doesn't work anymore

[Ryan Butler]

I'm in a market where direct mail is SOOOO saturated. I talked to a property owner today. People are receiving 5-10 pieces of mail a week.  I just feel that there has to be something else that's not so saturated to find deals.  Anyone else getting this feeling about direct mail? Any suggestions?

[Zaid R.]

When direct mail doesn't work - send more mail :)

If it makes you feel any better, I got a 0.0015 call back rate on my last campaign (that's 0.1%) - I switched up the message and marketing piece to test an idea out and that could've contributed.

I'm getting over it by sending out another 2 direct mail campaigns. Keep moving forward.