Direct Mail Marketing

[Dan C.]

I am clearly new to the direct mail marketing strategies and I have read on BP quite a few times that you should build your mailing list to at least 1000 names to see any measurable results over time.

I have two questions:

1. Does the list of 1000 have to be one type of potential seller (i.e. A/O, probate, delinq. taxes); or can it be a mix between some of these to equal 1000 names?

2. Is the minimum 1000 referring to mailing 1000 pieces out each month for several months to the same 1000 names; or is it 1000 pieces a week?

Thank you for any advice...